Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy
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“Copywriting For Beginners” by Jesse Forrest is my favorite online copywriting course. In just 1 hour, an experienced copywriter taught me how to understand the target audience and speak their language, use key points in text formatting, write headlines and subheadings, create effective buttons, and turn boring features into irresistible benefits. If you want to learn these skills too, this program is perfect for you!
What you will learn in “Copywriting For Beginners”
The difference between Copywriting and Content Writing
How to format text to capture user attention
How to understand what the target audience needs (using Amazon Books)
What is the 5-second rule in copywriting
How to create effective headlines and subheadings
How to write text for a CTA Button
How to turn boring company features into benefits for users
What to do to overcome Writer’s Block
The online course “Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy” initially put me off with its duration. I thought, how can you learn copywriting in just an hour… However, I was very wrong and am incredibly happy about it. In this online course, I learned methods that help better understand the target audience, how to write headlines and subheadings, and how to format text correctly.
The teaching style is particularly noteworthy: you first learn about the specifics of copywriting and its differences from content writing, and then move on to the main aspects of writing text. The average video duration is 5 minutes — the perfect length to cover a specific topic while providing only useful information. Plus, there are many examples, and in the “Projects” section, there’s a document with templates, tips, and examples.
Who teaches “How To Write Web Copy That Sells Without Being Cheesy”
Jesse Forrest is a copywriter with 14 years of experience and the founder of StartCopywriting. He is a leading copywriter in Australia and shares his knowledge not only on his website and educational platforms but also at conferences around the world, including events by well-known companies such as Sony, Disney, and JP Morgan.
I liked Jesse Forrest’s teaching style: calm yet engaging delivery of useful information. After the theoretical content, he immediately shows examples, which helps in better understanding the material. I am thrilled with this course and the instructor!
