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First Steps of SEO: Keyword Research and Website Optimization

If you don’t know at all how the search engine works, how the site is optimized, how and where to ... Show more
Instructor
Serhii Kuklin
12,310 Students enrolled
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The online course “First Steps of SEO: Keyword Research and Website Optimization” is designed for complete beginners in SEO. If you don’t know at all how the search engine works, how the site is optimized, how and where to look for keywords, and what keywords are in general – this educational program will be perfect for you. The course can be completed in 40-60 minutes, gaining basic knowledge that will help you understand the basics and take the first steps towards conquering the TOP of Google.

What you will learn at “Keyword Research and Website Optimization”

  • What is search engine optimization of the site

  • How the algorithms of the Google search engine work

  • How to correctly change the address of the website page

  • What are keywords and why do you need them

  • How and where to search for keywords for the site

  • What is the best keyword research tool

I have already taken offline and online courses, so I found this curriculum too simple. However, if you do not know about SEO at all and do not want to immediately buy courses for 70-120 hours, then I recommend at least watching the main sections of this training. 

I think it will help you understand the basics, because understanding the principle of the search engine and searching for keywords is the foundation that is needed for further development in the field of site promotion.

Who teaches “First Steps of SEO: Keyword Research and Website Optimization”

The training program is taught by Marjet Wullink – a specialist in search engine optimization of sites with more than 10 years of experience. She first worked in a Dutch publishing house, and then founded her company Minimalist Marketing. She has helped more than 200 entrepreneurs develop a strategy to promote their sites in search results and get a stable source of customers who come to customers even without additional advertising.

Who should take this online SEO course?
For beginners in search engine optimization of sites who are not ready to immediately undergo extensive training programs. Here in one hour you will learn the basic information, and only then you can focus on those issues that concern you, that is, dive into competitor analysis, internal site optimization, getting links to your site, promoting your site in social networks, and so on.
Does "First Steps of SEO" cover all topics?
No. The training program is designed only to familiarize with search engine optimization of sites, that is, you will learn about two main aspects of SEO – how Google works and how to conduct keyword research. This, of course, is not enough for professional promotion of sites, but it is enough to get a solid foundation and further development!
How are the lessons in "Keyword Research and Website Optimization"?
The curriculum consists of 8 lessons. The average lesson duration is 8 minutes. There's also one small keyword research project so you can solidify the theory and build your first keyword database.